PROJECTS
Harvey Norman: Scaling Global Retail Online
Harvey Norman's international sites - including Harvey Norman New Zealand, Harvey Norman Ireland, and Australian brands such as Domayne Furniture, Space Furniture, and Poliform - were originally built on a platform supporting only single-server environment. While the...
Ilume: Improving Reliability in Pet Health Technology
Ilume is a startup focused on building a personalised pet health system designed to promote correct and healthy feeding patterns for dogs. As the product evolved, ensuring accuracy and reliability of the data collected by devices in the field became critical. The...
AFA Insurance: A Shift to Real-Time Underwriting
For many years, distributing updated rates to underwriters was a slow and expensive process. Each change required a developer to update the software, burn it onto CDs, and mail copies across the country. By the time new discs arrived, rates were often already out of...
Nubila.AI: Scaling a Global Environmental Data Network
Nubila.AI is a decentralized physical infrastructure network (DePIN) designed to collect hyperlocal environmental, weather, and ESG data through a growing fleet of sensors and weather stations. With more than 20,000 devices deployed worldwide and tens of millions of...
PrizeCart: Turning Shopping Into Instant Rewards
PrizeCart is a shopping giveaway and sweepstakes platform designed to give customers an extra incentive to purchase from participating merchants. By making every purchase a chance to win, the service helps retailers boost engagement and conversion while creating...
Green Thumb Market: Growing Digital Presence
Green Thumb Market is a Melbourne-based nursery and garden design business that combines high-quality plants and gardening goods with tailored installation and design services. With a strong in-person reputation, they wanted their online store to reflect the same...
GenesisFX: Long-Term Technical Partnership
GenesisFX is a Melbourne-based creative agency known for delivering high-quality design and branding. Alongside their creative services, they also host and manage websites for their clients - which requires a dependable technical backbone. Over the years, support has...
For George: Personalised Shopping Experiences
For George is a boutique business specialising in hand-made, customisable accessories for cats. With a strong creative vision for both their products and their brand, they needed their online store to reflect the same level of care and individuality. Working on...
ShopFrontPro: Streamlining E-Commerce for SMEs
ShopFrontPro provided e-commerce platforms to Australian SMEs but faced challenges in scaling their operations. Client onboarding was slow, requiring hours of manual setup, and each customer installation ran as a separate instance of the platform. This made it...








